About Us

Our Story: Exposing the Jewelry Industry

My name is Aaron, and I didn’t set out to start a jewelry brand.
I set out to get married.

Like a lot of grooms, I wanted the ring to be perfect — big, brilliant, and “forever.” I started my ring shopping journey wide-eyed, knowing nothing about diamonds except the script they feed us: “It’s rare. It’s an investment. It’s the ultimate symbol of love.”

So I did what millions of people do.
I swiped my card.

$10,000 for my wife’s ring.
$2,000 for my wedding band.
That’s $12,000 just on rings (more than our wedding costs!)

And then it hit me… imagine what else that money could’ve done.

  • A honeymoon in Greece.

  • A new car.

  • A down payment on a house.

But instead, I had two beautiful rings that lost half their value the moment I left the store.

The Lie I Discovered

The truth is, diamonds aren’t rare. They’re rationed. The industry hoards vaults full of them, then drips them into the market just slowly enough to make them feel “exclusive.” That’s why rings get marked up 80–90% — and why couples like me drain their savings thinking it’s the only way to show love.

What they don’t tell you is that the extreme, overpriced “value” of a diamond is manufactured.
And I fell for it.

Why I Started Solarra

I realized you don’t need to spend five figures for something beautiful, durable, and meaningful. You just need the truth.

That’s why I built Solarra Jewelry:

  • To expose the myths big jewelers rely on.

  • To educate every customer about diamonds, moissanite, gold, and what makes them truly valuable (or not).

  • To give couples a smarter option: jewelry that shines brighter, lasts longer, and costs a fraction of the price.

Our designs feature moissanite stones — gems with more sparkle than diamonds, just as durable, and conflict-free. And we set them in 10k solid gold — the most practical, durable, and affordable fine metal for everyday wear.

The result? Rings that carry your love story, not the jewelry industry’s markup.

Our Promise to You

We don’t sell illusions.
We sell brilliance without baggage.
Luxury without the lie.

So when you propose, or say “I do,” you won’t be starting your future with five figures of debt — you’ll be stepping into a life built on love, wisdom, and freedom.

That’s the Solarra difference.